How a Full Service Dealer Builds a New Fleet

On this episode of The Track, host Dennis Howard is joined by industry veteran Laurie Bush. 

With over 30 years of experience in the industry, Bush a sales professional from Austin, Texas, has the expertise and determination to ensure her customers are set up for success.  

One thing that has always remained consistent is Laurie’s goal — to understand her customers' unique projects and create tailored fleet plans that suit their needs. Whether managing a small operation or a large one, Laurie is committed to making sure they have the right machinery for the job, paired with unwavering support from RDO. 

Reflecting on her three decades in the business, Laurie recalls being one of the first women in construction sales at RDO. She experienced some challenges, but by showing up, doing the work and proving her expertise, she started her journey of building customers for life. 

Laurie takes pride in her career at RDO because of the supportive environment for not only customers, but for team members, including many talented women. "We have many incredible women at RDO. We encourage each other and receive great support from our other team members, which makes a big difference," she said.