[Video] Building Customers for Life: Laurie B.'s My RDO Story

When Laurie Bush, sales professional at RDO Equipment Co. in Austin, Texas, started in the equipment sales business, she was one of the few women in the industry.

For the past 20 years, she has been a vital part of RDO, adapting to and witnessing numerous changes, including the increasing presence of women in the workplace. Despite the evolving industry, Laurie’s passion for working with customers has remained constant.

She has partnered with customers, working with some of them for as long as she’s been at RDO, living out one of RDO’s core values of building customers for life.

Laurie speaks of the opportunities that RDO has provided to further her career.

“RDO is a great company to work for," she says. "They give you all the tools you need and train you well.”

Her journey is a testament to her dedication and an inspiration for women looking to make their mark in the industry.